About us

Surviving a crisis intact is often just as difficult as the crisis itself. Since 2005, So and So Consulting has guided our clients—primarily in the entertainment industry—through some of the toughest times and most overwhelming situations of their personal and professional lives. We have successfully helped artists navigate traumatic and embarrassing situations that could have potentially ended their careers, such as: physical altercations captured by media; arrests; being photographed in compromising positions, i.e. drugs, infidelity, and controversial gatherings; reports of bankruptcy.

From removing disparaging images from the internet to shifting media narratives that could prove harmful to our clients’ reputation, So and So Consulting is thorough, discreet, quick, and committed to providing support, guidance, and results. We alleviate the stress, worry, and confusion that often makes compromising situations worse. No one will ever know you hired us.

There are six stages within every crisis: (1) warning; (2) risk assessment; (3) response; (4) management; (5) resolution and (6) recovery. So and So Consulting provides:

Identification of Weak Links and Preparation

  1. Our team will evaluate the client’s environment, activities, and associates and identify potential crisis situations
  2. Provide a risk assessment of discoveries
  3. Create personalized crisis prevention plan

Media Training – Teach Clients How To

  1. Confidently and coherently interact with reporters and journalists
  2. Communicate a compelling, authentic message
  3. Anticipate reporter and journalist questions and respond appropriately
  4. Avoid media traps and gaffes that could overshadow your message
  5. Stay on topic in the face of inflammatory questions

Monitoring and Evaluation of Social Media and News Reports

  1. Use investigation, research, and evidence gathering skills to identify crisis points
  2. Remove images, memes, social media posts, or news stories that rise to the level of libel
  3. Craft consistent messaging for social media platforms and interviews
  4. Initiate social media conversations that allow clients to interrupt negative social media discussions about the client’s crisis

Positive Media Placement

  1. Place positive items about our clients in highly trafficked media outlets that draw attention away from the crisis
  2. Initiate interviews that show the client in a positive light

Post-Crisis Analysis

  1. Review and analyze the crisis prevention plan created to determine its efficacy
  2. Monitor social media feeds and news items to evaluate positive vs. negative name mentions, discussions, and reports
  3. Integrate any lessons learned into clients’ crisis prevention plan

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